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One major change is that advertisers can only set up a maximum of eight standard events and custom conversions.Īdvertisers will certainly have to change the way they think about the Facebook pixel as these changes take effect. Still, changes to accommodate the iOS 14.5 requirements will impact all advertisers. Before you panic, consider that only 14.7% of mobile Facebook users access the social network using iOS devices. The Facebook pixel and iOS 14.5īecause of changes to third-party tracking in iOS 14.5, some Facebook pixel functionality will be disabled for updated Apple devices. Perhaps you want to separate dog owners from cat owners based on which sections of your pet supply website they viewed. These allow you to customize the standard events based on factors like:įor example, you could use the Facebook tracking pixel to record views of a specific category on your website, instead of tracking all views.

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You can also add more details to standard events using extra bits of code called parameters.

Subscribe: Someone subscribes to a paid product or service.

Submit application: Someone applies for your product, service, or program, such as a credit card.

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Start trial: Someone signs up for a free trial of your product.Schedule: Someone books an appointment at your business.Find location: Someone searches for your business’s physical location.

Donate: Someone makes a donation to your cause.

Customize product: Someone selects a specific version of a product, such as choosing a certain color.

Contact: Someone contacts your business.

View content: Someone lands on a specific page on your website.

Search: Someone uses the search function to look for something on your site.

Initiate checkout: Someone starts the checkout process to buy something from your site.

Add to wishlist: Someone adds a product to a wishlist on your site.

Add to cart: Someone adds a product to their shopping cart on your site.

Add payment info: Someone enters their payment information in the purchase process on your website.

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Complete registration: Someone completes a registration form on your site, such as a subscription form.

Lead: Someone signs up for a trial or otherwise identifies themselves as a lead on your site.

Purchase: Someone completes a purchase on your website.

The 17 standard Facebook pixel events for which you can simply copy and paste Facebook event code are:

Facebook calls these actions “events.” Facebook pixel standard events The pixel tracks various actions people take on your website, like making a purchase or adding something to their shopping cart. It’s also important for tracking, analytics, and overall ad optimization. Remarketing is not the only function of the Facebook pixel. It’s a handy way for marketers to remind shoppers to come back and buy all those items they leave in various shopping carts across the web. The next time I opened up Instagram, this ad popped up in Stories:Īnd, sure enough, the next time I headed to Facebook on my laptop… Then I got distracted by thinking about breakfast and put down my phone. I swiped up to check out the bathmat and even added it to my shopping cart. (At the time, I was thinking about my decorating my apartment, not the Facebook pixel, so I didn’t screencap – you’ll just have to trust me on this.) The Facebook pixel works by placing and triggering cookies to track users as they interact with your business both on and off of Facebook and Instagram.įor example, I recently spotted a very cute bathmat in the Instagram Stories of interior design YouTuber Alexandra Gater. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website. The Facebook pixel is a piece of code that you place on your website. The free resource includes key audience insights, recommended ad types, and tips for success. Bonus: Get the Facebook advertising cheat sheet for 2022.

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